Inbox, AI agent, CRM, campaigns and workflows in one product

The revenue OS for businesses that sell on WhatsApp

Every WhatsApp, Instagram and website conversation in one inbox. An AI agent that answers from your own knowledge, checks live orders and inventory, books visits and recovers carts, and stops to ask a human before anything touches money. Ready-made flows for ecommerce and real estate.

Official WhatsApp Business Platform · No card to start · INR pricing · Bring your own AI model

Inbox · Rahul Sharma · WhatsApp · window open 22h
Hi, I ordered a kurta last week, where is it? Order #1042
get_order_status · #1042 → shipped with Delhivery, out for delivery today
Good news, Rahul: order #1042 is out for delivery today with Delhivery. Tracking AWB123456789. Anything else?AI
Actually the size is wrong, can I exchange it?
initiate_return · exchange, inside 7-day window, ₹1,299 ≤ ₹2,000 cap → auto-approved
Done. I have started an exchange for #1042. We will share the pickup details here within a day.AI
Works withWhatsApp Business PlatformInstagram DMs & commentsWeb chat widgetShopifyShiprocketRazorpayMeta Click-to-WhatsApp adsTelegram approvalsGroq · OpenAI · Anthropic · Gemini · Ollama
How it works

Live in an afternoon, not a quarter

No developer needed to get going. Three steps take you from a WhatsApp number to an AI that answers, acts and knows when to ask.

01

Connect your channels

Link your WhatsApp Business number, Instagram account and store. Add the web chat widget with one script tag.

  • Your number stays on your own WhatsApp Business Account
  • Shopify connects in five minutes with OAuth
  • Existing customers import from CSV or through the API
02

Teach the AI your business

Paste policies and price lists, upload a PDF brochure or add a page URL. Set the tone. Pick which actions it may take on its own.

  • Knowledge base with semantic and keyword search
  • Persona, business context and escalation topics
  • Use the built-in model or connect your own OpenAI, Anthropic, Gemini or Groq key
03

Turn on the flows you want

Start in suggest mode, graduate to approve, then let safe replies go out on their own. Switch on COD confirmation, cart recovery or site-visit booking with one toggle.

  • Per-conversation AI mode: off, suggest, approve, auto
  • Approvals on Telegram or in the app
  • Everything the AI does is logged and reversible by a person
Features

Everything between the first message and the repeat order

Not a chatbot bolted onto an inbox. The conversation, the CRM, the actions and the numbers live in one place, organised around how a business actually sells.

Inbox & CRM

One thread per customer, whatever channel they use

WhatsApp, Instagram DMs and comments, and web chat land in a single shared inbox. Phone numbers, emails and social handles resolve to one contact, so the team sees the whole history and the AI never asks twice.

Contact identity across channelsConsent and opt-out trackingClick-to-WhatsApp ad attributionCSV import and exportBusiness hours and holiday handling

Team inbox with assignment

Assign conversations to people, hand off to the least-loaded agent, and see who owns what. Status, tags and notes live on the thread.

Lead scoring against your rubric

Every conversation gets an intent and a hot / warm / cold score from signals you define. Packs ship a rubric tuned to their industry.

24-hour window awareness

The inbox shows how long the free-form window has left and switches to approved templates automatically when it closes.

Templates managed in-app

Draft WhatsApp templates, submit them to Meta and track approval status without leaving the product.

Instagram comments and mentions

Public comments get a drafted, brand-safe reply you approve from your phone. Sensitive topics are moved to DM.

Web chat widget

One script tag adds live chat to your site with the same AI, knowledge and rules, and no session window.

Growth

Campaigns and automations that pay for themselves

Reach the right customers with approved templates, build audiences from order history and consent, and let workflows react to what happens next. The cost is shown before you send and the orders after.

Audience filters on order dataBatched sending under Meta rate limitsCoupon on the second nudgeReminders and no-show follow-upsWeekly digest

Campaigns with the cost up front

Pick a template, build an audience by tag, order history or lead score, and see recipient count and Meta cost before you press send.

Visual workflows, no code

Trigger on a hot lead, a placed order or an abandoned cart. Wait, branch on conditions, send a template, assign, tag, or let the AI take a turn.

Attribution you can trust

Orders placed after a campaign or a click-to-WhatsApp ad are attributed to it, so you know which spend brought revenue.

Bookings from real availability

Services, working hours and buffers define the slots. The AI books, confirms and reminds; humans see the calendar.

Follow-ups that never slip

Scheduled nudges, reminders and re-engagement run as durable background jobs with retries, so a deploy never drops a message.

Run history for every automation

Each workflow run shows its status, duration, every step taken and the trigger payload, so debugging takes minutes.

Commerce & operations

Orders, payments and shipping, answered from live data

The AI does not guess where an order is. It reads your store, your courier and your payment gateway, then acts within the limits you set: returns inside the window and value cap go through, refunds wait for you.

Order timeline on the contactAddress change requestsInventory-aware answersPayment reconciliationDelivery exception alerts

Shopify sync

Orders, customers, products and checkouts sync in near real time through webhooks. Order status questions are answered with tracking numbers.

Shipping updates

Shipped, out for delivery and delivered notifications from Shiprocket and Shopify, sent as approved templates.

Payments and COD to prepaid

Razorpay payment links turn a cash-on-delivery order into prepaid with one tap. Payment status flows back into the conversation.

Returns, refunds and cancellations

Returns inside your policy run automatically. Refunds and cancellations are proposed with the numbers and wait for a human.

COD confirmation

Confirm / Cancel buttons before you ship, with automatic expiry and follow-up. Fewer returns to origin, less wasted courier spend.

Abandoned checkout recovery

Timed nudges after a dropped checkout, a coupon on the second message, and recovered revenue tracked per campaign.

The AI agent

An agent that does the work, with a policy you control

Most WhatsApp bots answer from a script. This one reads your knowledge, calls tools against live data, and carries a policy: every tool has a tier, you can tighten any of them, and the ones that move money always wait for a person.

  • Grounded answers: retrieval over your knowledge base, and it says when it does not know
  • Risk classifier on every inbound message; health, legal, refunds and press are always held
  • Approvals in the app or on Telegram with Send, Edit and Skip; first decision wins
  • Every turn recorded: tools called, passages retrieved, model used, tokens spent
  • Four modes per conversation: off, suggest a draft, approve before send, full autopilot
  • Turn tools off and it degrades to a grounded reply; turn the AI off and the inbox still works
Bring your own model

Run on the included model, or connect your own key for OpenAI, Anthropic, Google Gemini, Groq, OpenRouter, or any OpenAI-compatible endpoint including self-hosted Ollama. Pick a quality model for drafting and a fast one for classification. Keys are encrypted and never shown again.

ToolWhat it doesTier
search_knowledgeFinds the passages your policies and price lists answer withauto
get_order_statusReads live order and shipment data from your storeauto
check_availabilityLooks up open slots from services and working hoursauto
book_appointmentBooks a slot, confirms it, schedules the reminderauto
initiate_returnInside your window and value cap; otherwise asksauto, else approve
send_payment_linkCreates a Razorpay link to switch COD to prepaidapprove
issue_refundNever without a humanapprove
cancel_orderNever without a humanapprove
Tiers are per workspace. A sensitive customer message blocks every write until a person looks.
Safety & control

Autopilot with a human on the brakes

Automation only earns trust when it is easy to see, easy to stop and impossible to overstep. These controls are on for every workspace from day one.

Approvals before money moves

Refunds, cancellations, discounts, payment links and booking tokens are proposed with the numbers and wait for a tap from you.

Human-in-the-loop replies

In approve mode every draft comes to you with Send, Edit and Skip, on Telegram or in the app. Edited text is what goes out.

Tenant isolation and encryption

Row-level security on every table. Channel secrets and your model keys are encrypted at rest and never returned to the browser.

Full audit trail

Every agent run stores the tools it called, the passages it used and the model that answered. Every approval records who decided and when.

Consent and opt-out respected

Stop requests are honoured automatically. Campaigns only reach contacts who opted in, and the window rules are enforced in the send pipeline.

Budgets and rate limits

Hourly AI budgets per workspace, plan allowances with a soft warning and a hard pause, and per-key limits on the public API.

Industries

Your industry's flows, ready on day one

A pack installs the objects, tools, templates, lead-scoring rubric and workflows for a business type on top of the same core. Turn one on and the AI already knows what an order or a site visit is.

Ecommerce on Shopify

For D2C brands doing 300 to 5,000 orders a month.

  • COD confirmation with Confirm / Cancel buttons before you ship, with expiry and follow-up. Cuts returns to origin.
  • Abandoned checkout recovery: timed nudges, a coupon on the second one, recovered revenue tracked.
  • Shipped, out for delivery and delivered updates from Shopify and Shiprocket as approved templates.
  • Order status, address changes, returns and refunds answered and actioned from live store data.
  • Razorpay payment links to switch COD to prepaid; payment status flows back into the thread.
  • Lead scoring tuned for purchase intent, and audiences built from order history for campaigns.

Connects in five minutes with Shopify OAuth. Products, customers and orders sync through webhooks.

Real estate

For builders, channel partners, agencies and brokers.

  • The agent learns the buyer's requirement as they talk: configuration, budget, locality, timeline, purpose.
  • Matches units from your inventory with a match score and sends the brochure or floor plan.
  • Books site visits from real availability, confirms, reminds, and follows up after the visit.
  • Hands hot leads to the least-loaded salesperson with the requirement summary attached.
  • Leads from your website, Facebook Lead Ads and portals arrive through one intake endpoint and get a WhatsApp thread.
  • Projects, towers and units import from a CSV; availability and pricing stay editable in the app.

Booking tokens and price negotiations always wait for your approval.

Clinics, salons, coaching and services run on the core bookings and knowledge features today. More packs are on the way.

Why ChatOps

A chatbot answers. A revenue OS closes.

The difference shows up the moment a customer asks something that needs real data or a real decision.

Menu chatbotAI chat pluginChatOps
AnswersScripted menusGeneric LLM replies Grounded in your knowledge, cites what it used
Order questions Not availableGuesses or deflects Reads live Shopify, Shiprocket and Razorpay data
Takes action Not available Not available Books, tags, starts returns, sends payment links
Money-shaped actions Not availableUnrestricted or blocked Tiered policy, approval required, audit trail
Human handoffFallback to menuManual takeover Risk-based holds, Send / Edit / Skip on Telegram
Campaigns & attributionBroadcast lists Not available Audiences from orders, cost up front, orders attributed
WorkflowsFixed flows Not available Event-triggered, waits, branches, AI steps, run history
Your model, your key Not availableVendor's model only Built-in or bring your own provider
Platform & API

Plugs into how you already work

Shopify, Shiprocket, Razorpay, Meta ads, your website and your own systems. Developers get a documented API and webhooks; agencies get client workspaces and branding.

REST API with scoped keys

Contacts, conversations, messages, orders, templates and lead intake. Read, write and intake scopes; 120 requests a minute per key.

Signed webhooks

Every domain event, from message.received to cod.confirmed, POSTed to your endpoint with an HMAC signature and automatic retries.

Bring your own AI provider

Per workspace: OpenAI, Anthropic, Gemini, Groq, OpenRouter or a self-hosted endpoint. Test the connection before you save.

Agencies and white label

Manage client workspaces from one login, with your own logo and colours on every page your clients see.

Web chat and lead intake

A widget for your site and an intake endpoint for forms, Facebook Lead Ads and property portals, all landing in the same inbox.

Reporting and digests

Response times, AI share of answers, COD confirmation rate, recovered carts and leads by source, with a weekly summary.

Pricing

Priced for India, paid monthly

Every plan includes the inbox, contacts, knowledge base, approvals and both industry packs. Meta's per-message WhatsApp fees are passed through at cost and shown before every campaign.

Starter

₹2,499/month
  • Shared inbox
  • Contacts & pipelines
  • Simple automations
  • 500 AI actions
  • 2 seats · 1 WhatsApp number
Start free

Growth

Most chosen
₹6,999/month
  • One pack (ecommerce)
  • AI agent with tools & approvals
  • Knowledge base
  • Workflows & campaigns
  • 3,000 AI actions
  • 10 seats · 1 WhatsApp number
Start free

Scale

₹19,999/month
  • Unlimited seats
  • Multiple numbers & packs
  • API access
  • Priority support
  • 15,000 AI actions
  • Unlimited seats · 3 WhatsApp numbers
Start free

14-day trial on every plan. Bring your own AI key on any plan. Enterprise with custom allowances, SLA and white label: talk to us.

Questions

Things people ask before they start

Is this the official WhatsApp API?
Yes. ChatOps runs on the WhatsApp Business Platform through Meta or a business solution provider, with approved templates for anything outside the 24-hour window. No unofficial automation, ever.
Will the AI send something embarrassing?
Every inbound message is classified for risk before an automatic reply. Health, legal, refunds and press are always held for a human. Money-shaped actions always wait for approval. You can run it in suggest mode until you trust it, then approve mode, then autopilot for safe replies only.
Can I use my own AI model or key?
Yes. In Settings → AI pick OpenAI, Anthropic, Google Gemini, Groq, OpenRouter or a custom OpenAI-compatible endpoint such as Ollama, paste your key, test the connection and save. Your workspace then runs on your account and your quota. Leave it blank and the included model is used.
Do I need a developer to set it up?
No. Connect a number, paste your policies into the knowledge base or upload a PDF, connect Shopify or import inventory, and turn on the flows you want. Developers get an API and webhooks when they want them.
What about my existing number and customers?
The number stays on your own WhatsApp Business Account. Contacts, conversations and orders export as CSV or through the API at any time.
How is usage charged?
Plans include monthly allowances for AI actions and messages. Past the allowance you get a warning; automatic work pauses at 120% and your team can always reply by hand. Meta's message fees are passed through at cost.
Is my data isolated from other customers?
Every table is protected by row-level security keyed to your workspace. Channel secrets and model keys are encrypted at rest. Agencies see only the client workspaces they manage.

Put your WhatsApp on autopilot, with a human on the brakes.

Connect a number, teach the AI in an afternoon, and watch the first COD confirmation go out before you finish setup.